This project involved developing a omprehensive brand identity for a startup, aimed at establishing a strong and memorable foundation for their entry into the market. Our process began within-depth brand discovery sessions, where we worked closely with the client to understand their vision, core values, target audience, and long-term goals. This collaborative approach allowed us to capture the essence of their brand and translate it into a distinctive visual identity. We designed a custom logo that embodied the startup’s mission and personality modern, versatile, and instantly recognizable. Alongside the logo, we developed a harmonized color palette that reflected the brand’s tone and energy, ensuring flexibility for both digital and print applications.